The Grim Reaper

What is The Grim Reaper?

This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement. 

Another June ruling was not upheld.

In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.

How to play The Grim Reaper

The report rejected argumentswarning that advertising restrictions would drive consumers to illicit gambling sites. They citied weak evidence for mass migration to illegal operators following advertising limits. 

“Interviews [ … ] with representatives of state monopoly operators across European jurisdictions consistently suggested that advertising restrictions did not lead to consumer migration towards illegal operators,” the report said. 

This report arrived amid the UK government’s 2023 white paper on gambling reform, which introduced a statutory levy for funding research and treatment. 

What is The Grim Reaper?

Broadway Gaming bolsters offering with Eyecon deal

Broadway Gaming, operator of one of the largest UK Bingo networks, has agreed a deal to roll out Eyecon’s games, including the flagship “Fluffy Favourites”, to all five of its bingo sites including its primary brand “Butlers Bingo”, and its two casino sites.

Eyecon is one of the UK’s most recognised casino game developers with standout slots that each deliver rich features, animations and offer high-quality graphics. Welcoming Eyecon’s eminent titles to the Broadway Gaming network is a major milestone for the business as it shifts strategy to make the best third-party content available for its loyal player base and help Broadway Gaming reach a new iGaming audience.