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Yashin points particularly to comparisons with crash games, whose similarly short rounds make them a natural benchmark. A Swipe Games round lasts around eight to 10 seconds, but player behaviour can be markedly different.
Across markets in Latin America, Europe and Asia, Yashin says the average stakes for swipe games display a pattern closer to sports betting than crash gaming. In one market, the average Swipe Games bet was 20 times higher than the average crash-game bet with the same operator.
Retention has provided another encouraging signal. Depending on the market, Yashin says day-one, day-seven and day-30 retention can range from around the crash-game benchmark to between five and 10 times higher. The number of rounds played during a session can also be significantly greater.
About Touchdown Cash
As seen in many markets, especially in LatAm, local Peruvian brands and their cultural knowledge are facing competition from international operators that often bring bigger scale in terms of technology and capital.
For Ramiro Atucha, founder and CEO of Atucha Strategic Advisory, whether international operators can press home their scalable advantages will depend on how seriously they take localisation.
“When we talk about localisation, we’re not talking about the language or doing a game about Machu Picchu,” he tells iGB. “We’re talking about taking the effort to understand what the history of those players is, what they’re used to.
About Touchdown Cash
The big Powerball winner took advantage of Section 7.2 of the Illinois Lottery Law, which governs disclosure rules regarding winners’ identities.
Under Section 7.2, a winner of a prize of $250,000 or more can request to keep their name and municipality of residence confidential while completing their Illinois Lottery Winner Claim Form.
Though the winner elected to remain anonymous, they shared details on how the massive win came about.