Disco Party

About Disco Party

“VIP operations is the most human function in iGaming, run by the smallest teams, on the least purpose-built technology, against the shortest-horizon metrics,” said Grygorenko.

“The findings show that VIP managers are asking for a clearer signal on who needs attention, what has changed and where their judgment can have the greatest impact.”

Grygorenko and Hartuv will continue the conversation next week with the iGB webinar (How) should AI engage high-value players?

What is Disco Party?

Messaging and targeted advertising: The restriction also extends to instant messaging, SMS, email, notifications, advertising automatically targeted by algorithms, telemarketing – which shows ads again to people who have already been exposed to certain content – and profiling based on user behaviour.

Other means of dissemination: The prohibition includes advertising in electronic games and esports, sports uniforms and equipment, public transport and affiliate content, tipsters, comparison sites and other paid intermediaries.

Promotions and benefits: Bonuses, promotional credits, free bets, cashback, free spins, rewards and loyalty programmes used to encourage membership, retention or return to betting are prohibited.

What is Disco Party?

For years, the gambling industry’s investment story was built on a simple promise: more betting would mean more growth. That story is now becoming harder to sell.

Entain’s removal from the FTSE 100 is a telling sign of what has happened to gambling stocks across both Europe and the US in recent years. The company’s shares have fallen sharply over the past year, even as its first-half results showed continued growth in several important markets.

In the six months to June, Entain’s online net gaming revenue rose 7% in constant currency. Revenue in Britain and Ireland increased 13%, while the company maintained its full-year guidance for online net gaming revenue growth of 5% to 7%. So why is its stock price still so under pressure?