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There is also a natural product opportunity. Splash Tech has traditionally been weighted towards sports within free-to-play, while RubyPlay brings a substantial casino ecosystem. For Wilson, the agreement creates a chance for Splash Tech to bring its distinctive engagement thinking into the RubyPlay world, planting a seed for future products that combine Splash Tech’s free-to-play and jackpot expertise with RubyPlay’s content ecosystem, market knowledge and distribution reach.
For RubyPlay, Splash Tech supplies a way to move beyond games and towards a broader content-and-engagement proposition. For Splash Tech, RubyPlay supplies the reach to take already proven products further. And for operators, the value is practical: a flexible engagement layer that can sit across casino, sportsbook and third-party content, reduce operational complexity and create more reasons for players to keep coming back.
Want to continue the conversation? Adam Wilson will be joining the RubyPlay team at SBC Summit in Lisbon (STAND B411) between September 29 and October 1, where operators can learn more about Splash Tech’s free2play games, jackpot engine and approach to lasting player engagement.
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That shift is increasingly visible across the sector, with DEI framed less as a standalone initiative and more as part of everyday business culture.
For Grainne Hurst, CEO of the Betting & Gaming Council in the UK, the evolution has been clear. “The conversation has moved beyond representation alone towards inclusion, retention, well-being and progression,” Hurst explains. “Businesses increasingly understand that DEI must be embedded in everyday culture, not treated as a separate initiative.”
Industry associations have played an important role through mentoring, networking and leadership development.
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The second legs of the Europa League are in action on Thursday night and with four English teams in action, will Arsenal, Manchester United, Tottenham Hotspur and Leicester City all qualify?
One of the most recent English teams to win the UEFA Europa League was, of course, Manchester united, who took the title four years ago.
Can anyone emulate the Red Devils this year? Let’s look into our crystal ball and find out!
