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“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business,” Gill commented.
In January, Spotlight outlined its 2026 Racing Innovation strategy, featuring two product releases.
Spotlight introduced its Smart View Tipping Feed and Racing Bet Builder for operators, with both products designed to provide modern, algorithm-driven tools that enhance customer engagement while simplifying the betting experience.
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Meanwhile, Colorado and Vegas are both competing to win the Honda West division, but 2019 champions St. Louis also up there in the standings, but with an even goal differential.
Also prominent in the potential matchups are the Boston Bruins, Montreal Canadiens and league leading Toronto Maple Leafs. Although Toronto has a better record than Tampa Bay, they’ve played four more games and have a worse goal differential, and perhaps an easier schedule thanks to being in the Scotia North division with the league’s worst team, the Ottawa Senators.
Due to the pandemic, the playoffs will look a little different this year. Each division will have its own 4 team playoffs, with a final four then facing off based on their season standings. That could mean a classic Toronto or Montreal vs. Boston final for the first time since the 1970s.
How to play WILD ACE
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
