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Ultimately, Ahlberg sees the acquisition as opening two possible paths for GiG, with the balance between B2B and B2C likely to depend on how each business performs. “I definitely think this business will become a larger part of GiG,” he concludes.

“And then I guess we will see. I mean if this business really grows fast, then it might become more B2C, but as I see it now, it feels like a kind of a 50-50 story where you have both opportunities there.

“If the B2B starts to grow faster, they might end up doing a bit more of that. If the B2C
does really well, they might end up doing more B2C. So I guess it’s still a bit early to see where it ends up longer term.”

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The online casino has benefited from the supplier’s advanced and player-favorite titles since August 10, 2026, but the partnership was only announced recently. The implementation of Wazdan content was made possible through EGT Digital. 

Wazdan is already present in the Bulgarian iGaming market, which has been expanding rapidly over the past several years. Notably, the supplier has teamed up with WINBET and ELITBET in the past, two other prominent local operators, with SlyBet only adding to the company’s local footprint and momentum. 

Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria  once again, with Bacheva adding:

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Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.

Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.

The DCMS has said she brings extensive experience from her long-standing career in public protection and financial crime prevention.