Graduate in any discipline 

Rapid changes in the environment and intensified competition has changed the business landscape. In this landscape, the performance of any firm depends critically on the design and implementation of its competitive and cooperative strategies and how to sustain competitive advantage. Building on the understanding of strategy in the business context, this course focus on the competition and cooperation aspect involved throughout the strategy process. After going through the course, students should be able to understand how companies formulate and implement competitive and cooperative strategies. There would be a discussion on ideas from theoretical and empirical research on the topic and how to apply these ideas to managerial decisions using case studies of global and local firms and live experiences.

(1) To understand firm boundaries and strategic interactions (2) To analyze the framework for competitor analysis (3) To understand business-level and corporate-level cooperative strategies (4) To understand the importance of management of strategic alliances (5) To study firm(s) and their competitive and cooperative behavior over a given time period (6) To collect primary and secondary data and analyze the same to develop a comprehensive written analysis. CCS - 

LEARNING OUTCOMES Upon completion of this course, participants will be able to: ✓ Learn and adapt to the dynamic national and international environments and strive for excellence. ✓ Apply knowledge and understanding of theories and concepts from basic disciplines and functional areas for the creation, growth, and management of organizations. ✓ Develop acumen to implement suitable strategies by critically analyzing both internal and external organizational environments. ✓ Understand various approaches and techniques relevant to the organizational processes, models, and practices. ✓ Develop cultural sensitivity to appreciate diverse points of view in a global environment. ✓ Exhibit a high degree of integrity and ethics involved in the management of strategic alliances ✓ Articulate the relationship between firm performance and competitive advantage ✓ Demonstrate knowledge and abilities in evaluating environmental threats and carrying out competitor analysis. ✓ Practice working with the market dynamics of cooperation and competition between companies with different business models. ✓ Formulate a competitive and cooperative strategy that operationalizes the goals and objectives of the firm.